In and Outs of Brand Protection on Amazon Shared for Knife Industry
Counterfeits and practices that destroy brand reputations can be fought with Amazon’s Brand Registry and other programs
The American Knife & Tool Institute (AKTI) is very pleased to announce that the third in a series of articles to provide needed information for knife businesses to protect their brands and fight counterfeits has been published on its website. “Amazon Brand Registry” gives the steps to get started with Brand Registry and also explains Amazon programs Project Zero and Transparency. Authored by two experts in the fields of intellectual property and brand protection, Denise Mosteller and Jeremiah Pastrick, as guest contributors in the Brand Protection section of our website, the current article will be updated as Amazon’s programs change.
“With more and more people doing most of their shopping online and on websites like Amazon, it’s even more important that brands take every possible step to remove counterfeits from the marketplaces,” said Denise Mosteller, who currently serves as Director of Brand Protection for TrackStreet, Inc., and has extensive experience in Amazon enforcement and remediation for numerous brands, as well as investigation and enforcement in international property protection. “Fortunately, Amazon is taking counterfeit products as a serious problem and providing tools to assist brands in removing them from their website.”
“Online marketplaces represent a large proportion of business for many of the companies in the knife industry,” said Mark Schreiber, President of CRKT and chair of AKTI’s Anti-Counterfeiting Committee. “As a nonprofit trade association representing the entire knife community, our aim is to help our members with information on how to work with these marketplaces to eliminate counterfeits and practices that destroy brand reputations.”
“Amazon Brand Registry” is offered to provide this valuable information for members, as well as other businesses in the sporting knife and tool industry.