Brand Adds VP of Marketing and Elevates Long-time Employees into Executive Vice President and Senior Sales Director Roles
“This is the perfect moment for Benchmade to prioritize our team and culture” said Jon deAsis, President. “Our commitment to culture and performance drove me to seek out the right people to help support the incredible growth we have been experiencing. Evolving our structure with key talent and vision will energize our brand and improve our ability to satisfy customers worldwide.”
Recently filling the key role of Vice President of Marketing, Joe Prebich joins the team with a long history of defining and developing strong brand relationships to the consumer. Prebich’s previous experience with leading brands like Fjallraven, Oakley and Red Bull, bring a level of consumer expertise that is a key element of Benchmade’s commitment to best-in-class customer experiences.
“I am so proud to be joining the Benchmade family,” said Prebich. “The reputation and dedication to quality is what drew me to the brand, but it is the people that I met along the way that proved Benchmade is truly committed. I look forward to working with the entire organization and to share this incredible story with customers across the world.”
Bringing greater depth and sales leadership to the executive team, Charles Darby has been promoted to Sr. Director of Sales and will elevate new responsibilities for Benchmade’s global sales and retail affairs. Darby has made a career at Benchmade and now ascends into the position with a continued commitment to the brand’s long-time relationships across multiple channels of sales.
“Benchmade has given me the chance over the past 15 years to grow as a person and professional,” said Darby. “Now, as I take the reins with my incredible sales team, I am excited to put my perspective on the future and to partner with the group to translate our story to every one of our retail relationships.
Additionally, to emphasize continuity planning, culture, and organizational development, Kristine Gittins has been promoted to the role of Executive Vice President, focusing on securing strategic access to capital and ensuring execution of our corporate mission.
“Kristine has been an integral part of the culture and success at Benchmade and her promotion caps off a year that has challenged every industry. I am very proud of her leadership through difficult times and am looking forward to her continued success here at Benchmade,” said deAsis.
Benchmade Knife Company is proudly taking actions to ensure the future of the brand remains PEOPLE and PRODUCT.
These strategic new additions follow what has been a year of reinforcing the core values of the business that were established when Les de Asis began hand building knives 40 years ago. Today, Benchmade is known throughout the industry as a leader in quality and technology with a relentless drive to bring only the best product to the Benchmade customer.
“I am thrilled to have established a new leadership structure at Benchmade,” said deAsis. “The addition of Joe and Charles to the team means that we will continue to grow our brand, create value, and enrich collaboration with all market partners. Our vision for servicing the market centers around the important relationships with our customers, investing more in our external channels and strengthening our brand identity overall.”
Benchmade Knife Company is a premier knife manufacturing company headquartered in Oregon City, OR. With a focus on innovation and customer needs, Benchmade takes pride in combining skilled craftsmanship with precision manufacturing to produce knives for the world’s elite.
The American Knife & Tool Institute is proud of Benchmade Knife Company as a founding member and Board of Regent since 1997.